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{ "product": "reference_territory_kpi_scorecard_pack", "status": "scorecard_ready", "generated_at": "2026-07-06T19:11:27+00:00", "card_count": 8, "rule_count": 5, "layout_count": 3, "authority_source_count": null, "spine_source_mapping_count": 7, "input_template": "sources/reference-territory-kpi-scorecards-template.csv", "cards": [ { "key": "market_pull", "label": "Market Pull", "user_question": "Le territoire attire-t-il une demande touristique exploitable pour le vin ?", "score_intent": "Mesurer la traction marche en separant demande touristique, evenementiel et offre visible.", "canonical_grain": "destination", "primary_sources": [ "Insee tourism occupancy", "DATAtourisme", "OpenAgenda wine events" ], "input_kpis": [ "tourism_demand_signal", "wine_event_signal", "tourism_demand_context", "offer_signal" ], "weight_model": { "tourism_demand_signal": 45, "offer_signal": 30, "wine_event_signal": 25 }, "aggregation_recipe": "Normaliser chaque signal sur 0-100 a la maille destination, recalculer le score et afficher la source la moins fraiche.", "output_kpi": "market_pull_score", "copy_headline": "{territory_name} montre une traction marche {market_pull_level} pour l oenotourisme.", "copy_block": "Market Pull : {market_pull_score}/100. Le score combine demande touristique, offre visible et evenementiel vin. A lire avec le caveat : les visites cave ne sont pas mesurees directement.", "visual_hint": "Gauge + trois preuves en chips : demande, offre, evenementiel.", "minimum_gate": "Au moins un signal demande et un signal offre disponibles.", "public_caveat": "Mesure une traction contextuelle, pas les visites reelles en cave." }, { "key": "experience_readiness", "label": "Experience Readiness", "user_question": "Le territoire est-il suffisamment equipe pour accueillir et convertir des visiteurs ?", "score_intent": "Combiner equipements, qualite accueil et services utiles.", "canonical_grain": "destination", "primary_sources": [ "Insee BPE", "Qualite Tourisme", "Tourisme & Handicap", "Vignobles & Decouvertes" ], "input_kpis": [ "territory_readiness_score", "tourism_service_density", "quality_reception_signal", "accessibility_label_signal" ], "weight_model": { "tourism_service_density": 35, "quality_reception_signal": 35, "accessibility_label_signal": 15, "territory_readiness_score": 15 }, "aggregation_recipe": "Sommer les equipements, dedupliquer les labels, puis recalculer un score readiness par destination.", "output_kpi": "experience_readiness_score", "copy_headline": "{territory_name} presente une maturite d accueil {experience_readiness_level}.", "copy_block": "Experience Readiness : {experience_readiness_score}/100. Le score combine equipements, services et labels accueil. Il ne mesure pas la satisfaction visiteur.", "visual_hint": "Radar 4 axes : services, qualite, accessibilite, labels.", "minimum_gate": "BPE disponible et au moins un signal qualite ou label.", "public_caveat": "Les labels et equipements sont des signaux observes, pas une enquete satisfaction." }, { "key": "wine_identity", "label": "Wine Identity", "user_question": "Le territoire a-t-il une identite vin forte et sourcee ?", "score_intent": "Ancrer la page dans les preuves vin : appellations, bio, HVE, parcelles, operateurs.", "canonical_grain": "appellation_or_destination", "primary_sources": [ "INAO", "eAmbrosia", "Agence Bio", "HVE", "RPG vineyard parcels", "Agreste viticulture" ], "input_kpis": [ "appellation_signal", "organic_wine_signal", "hve_estate_signal", "vineyard_area_signal" ], "weight_model": { "appellation_signal": 35, "vineyard_area_signal": 25, "organic_wine_signal": 25, "hve_estate_signal": 15 }, "aggregation_recipe": "Conserver les perimetres reglementaires et ne pas confondre destination touristique et aire d appellation.", "output_kpi": "wine_identity_score", "copy_headline": "{territory_name} dispose d une identite vin {wine_identity_level}, appuyee par des sources officielles.", "copy_block": "Wine Identity : {wine_identity_score}/100. Le score s appuie sur appellations, surfaces viticoles et signaux durables. Les perimetres officiels peuvent differer du territoire touristique.", "visual_hint": "Badge appellation + jauge durable + microcarte vignoble.", "minimum_gate": "Au moins une source reglementaire ou viticole officielle.", "public_caveat": "Une aire vin officielle ne correspond pas toujours a la destination visiteur." }, { "key": "low_carbon_access", "label": "Low Carbon Access", "user_question": "Le territoire est-il accessible sans voiture individuelle classique ?", "score_intent": "Qualifer covoiturage, velo, transport et signaux d acces bas carbone.", "canonical_grain": "commune_or_destination", "primary_sources": [ "BNLC covoiturage", "BNSC bike parking", "Insee BPE transport" ], "input_kpis": [ "carpool_access_signal", "bike_access_signal", "access_equipment_signal", "low_carbon_access_score" ], "weight_model": { "carpool_access_signal": 35, "bike_access_signal": 35, "access_equipment_signal": 30 }, "aggregation_recipe": "Calculer les lieux ouverts/geolocalises par commune, puis remonter a destination avec distance ou presence.", "output_kpi": "low_carbon_access_score", "copy_headline": "{territory_name} a un potentiel d acces bas carbone {low_carbon_access_level}.", "copy_block": "Low Carbon Access : {low_carbon_access_score}/100. Le score combine covoiturage, stationnement velo et equipements de transport. Il ne mesure pas l usage reel.", "visual_hint": "Pictos velo, covoiturage, transport avec statut fort/moyen/faible.", "minimum_gate": "Une coordonnee ou un code INSEE fiable pour chaque signal d acces.", "public_caveat": "Presence infrastructurelle, pas preuve de desserte finale vers les domaines." }, { "key": "culture_story", "label": "Culture Story", "user_question": "Le territoire peut-il raconter une experience culturelle au-dela du vin ?", "score_intent": "Ajouter patrimoine et culture comme preuves narratives sourcees.", "canonical_grain": "destination", "primary_sources": [ "Merimee monuments historiques", "Insee BPE culture loisirs", "DATAtourisme cultural POI" ], "input_kpis": [ "heritage_pull_signal", "culture_leisure_context", "territory_story_proof" ], "weight_model": { "heritage_pull_signal": 45, "culture_leisure_context": 35, "territory_story_proof": 20 }, "aggregation_recipe": "Dedupliquer monuments et equipements culturels, puis selectionner les preuves copiables les plus fiables.", "output_kpi": "culture_story_score", "copy_headline": "{territory_name} possede un contexte culturel {culture_story_level} pour enrichir l experience vin.", "copy_block": "Culture Story : {culture_story_score}/100. Le score combine patrimoine protege et equipements culture/loisirs. Il ne mesure pas la frequentation culturelle.", "visual_hint": "Carte preuve + liste 3 lieux/patrimoines citeables.", "minimum_gate": "Reference monument ou equipement source avec territoire explicite.", "public_caveat": "Patrimoine et equipements culturels ne prouvent pas l ouverture au public." }, { "key": "data_trust", "label": "Data Trust", "user_question": "Peut-on publier les KPI de ce territoire sans surpromesse ?", "score_intent": "Mesurer la maturite publication : sources, fraicheur, caveats, licences et certificats.", "canonical_grain": "territory_key", "primary_sources": [ "Authority Index", "Publication Certificates", "Source Attribution", "DATAtourisme Fidelity Monitor" ], "input_kpis": [ "source_trust_score", "freshness_score", "publication_certificate", "source_attribution" ], "weight_model": { "source_trust_score": 40, "freshness_score": 25, "publication_certificate": 25, "source_attribution": 10 }, "aggregation_recipe": "Penaliser la source la moins fraiche, les jointures faibles et les caveats absents.", "output_kpi": "data_trust_score", "copy_headline": "Les donnees de {territory_name} sont {publication_status} avec une confiance {data_trust_score}/100.", "copy_block": "Data Trust : {data_trust_score}/100. Ce score indique si les KPI peuvent etre publies, publies avec caveat ou gardes en interne.", "visual_hint": "Badge confiance + statut publication + date source la plus fragile.", "minimum_gate": "Source, date, maille et caveat presents pour les KPI publics.", "public_caveat": "Score de confiance produit, pas garantie d exhaustivite terrain." }, { "key": "source_gap_velocity", "label": "Source Gap Velocity", "user_question": "Les manques data critiques avancent-ils vers une source exploitable ?", "score_intent": "Transformer les lacunes en pipeline source mesurable.", "canonical_grain": "source_request_key", "primary_sources": [ "Source Demand Backlog", "Source Acquisition Sprint", "Source Radar" ], "input_kpis": [ "source_demand_score", "acceptance_gate_count", "research_now_count", "sample_now_count" ], "weight_model": { "source_demand_score": 35, "acceptance_gate_count": 30, "sample_now_count": 20, "research_now_count": 15 }, "aggregation_recipe": "Prioriser par valeur utilisateur, manque KPI, faisabilite recuperation et clarte juridique.", "output_kpi": "source_gap_velocity_score", "copy_headline": "Les gaps source de {territory_name} ont une vitesse de resolution {source_gap_velocity_level}.", "copy_block": "Source Gap Velocity : {source_gap_velocity_score}/100. Le score montre si les lacunes critiques sont identifiees, qualifiees et en cours d acquisition.", "visual_hint": "Kanban compact : research, sample, integrate, monitor.", "minimum_gate": "Chaque gap doit avoir producteur cible, echantillon attendu et decision rule.", "public_caveat": "Une source prioritaire ne garantit ni acces, ni licence, ni qualite finale." }, { "key": "publication_readiness", "label": "Publication Readiness", "user_question": "La page territoire est-elle prete a etre partagee publiquement ?", "score_intent": "Mesurer la disponibilite du rendu : copy, preuves, footnotes, badges, exports.", "canonical_grain": "territory_key", "primary_sources": [ "Publishable Territory Page Pack", "KPI Copy Pack", "Public Footnotes", "Trust Badges" ], "input_kpis": [ "copy_ready_count", "publication_gate_score", "trust_badge_count", "public_footnote_count" ], "weight_model": { "publication_gate_score": 40, "copy_ready_count": 25, "trust_badge_count": 20, "public_footnote_count": 15 }, "aggregation_recipe": "Verifier qu un bloc hero, trois KPI, les preuves, les caveats et les sources sont copiables.", "output_kpi": "publication_readiness_score", "copy_headline": "La page {territory_name} est {publication_readiness_level} pour publication.", "copy_block": "Publication Readiness : {publication_readiness_score}/100. Le score mesure la disponibilite des blocs publics, preuves, sources et limites.", "visual_hint": "Checklist publique + bouton copy Markdown/CSV.", "minimum_gate": "Aucun KPI public sans source, date, maille et caveat.", "public_caveat": "Pret a publier ne signifie pas que les valeurs runtime ont ete recalculees." } ], "rules": [ { "key": "score_0_100", "label": "Score 0-100", "rule": "Chaque scorecard produit un score normalise 0-100 et un niveau public : weak, emerging, strong, reference." }, { "key": "confidence_separate", "label": "Confiance separee", "rule": "La confiance source reste separee du score d opportunite pour ne pas masquer une source fragile." }, { "key": "no_runtime_claim", "label": "Pas de claim runtime", "rule": "Une scorecard peut etre prete a publier comme modele sans pretendre que les valeurs ont ete recalculees." }, { "key": "copy_block_required", "label": "Bloc copie requis", "rule": "Chaque scorecard doit fournir un headline, un bloc copie et un caveat public." }, { "key": "spine_first", "label": "Spine avant score", "rule": "La maille canonique et la regle de jointure doivent etre connues avant tout score composite." } ], "layouts": [ { "key": "executive_grid", "label": "Executive grid", "use_case": "Vue direction ou investisseur.", "cards": [ "market_pull", "wine_identity", "experience_readiness", "data_trust" ], "copy_format": "4 cartes, 1 phrase par carte, 1 caveat global." }, { "key": "public_territory_page", "label": "Public territory page", "use_case": "Page destination ou observatoire public.", "cards": [ "market_pull", "wine_identity", "low_carbon_access", "culture_story", "data_trust" ], "copy_format": "Hero, preuves, scorecards, sources, next source action." }, { "key": "data_ops_board", "label": "Data ops board", "use_case": "Pilotage sources et normalisation.", "cards": [ "data_trust", "source_gap_velocity", "publication_readiness" ], "copy_format": "Table action, statut, owner, prochain gate." } ], "source_products": [ "reference_authority_index", "reference_territory_data_spine", "reference_user_need_kpi_map", "reference_kpi_copy_pack", "reference_publishable_territory_page_pack" ], "publication_caveat": "Les scorecards definissent des KPI agreges et copiables. Elles ne prouvent pas que les valeurs runtime ont ete recalculees ou que les normalisations ont ete executees." }