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{ "product": "reference_territory_scorecard_public_bundle", "status": "copy_ready", "generated_at": "2026-07-06T19:12:06+00:00", "audience_count": 4, "block_count": 10, "package_count": 4, "checklist_count": 5, "scorecard_count": 8, "input_template": "sources/reference-territory-scorecard-public-bundle-template.csv", "audiences": [ { "key": "public_page", "label": "Page publique territoire", "job": "Expliquer rapidement pourquoi un territoire compte, avec KPI, preuves et limites visibles.", "tone": "clair, confiant, institutionnel, sans surpromesse", "required_blocks": [ "hero", "scorecard_grid", "proof_strip", "source_note", "next_source_action" ] }, { "key": "executive_deck", "label": "Deck direction / investisseur", "job": "Montrer l opportunite et le niveau de confiance en une slide.", "tone": "synthétique, orienté décision, défendable", "required_blocks": [ "executive_summary", "scorecard_grid", "why_it_matters", "risk_note" ] }, { "key": "sales_crm", "label": "CRM / sales note", "job": "Donner un message court, actionnable et sourcé à une équipe commerciale ou partenariat.", "tone": "direct, utile, orienté prochaine action", "required_blocks": [ "one_liner", "top_3_signals", "next_action", "source_note" ] }, { "key": "media_method", "label": "Media / méthode", "job": "Permettre à un tiers de citer les scores sans déformer la méthode.", "tone": "sobre, précis, méthodologique", "required_blocks": [ "metric_citation", "method_note", "source_note", "caveat_stack" ] } ], "blocks": [ { "key": "hero", "label": "Hero public", "format": "markdown", "block": "## {territory_name}\\n{territory_claim}\\n\\n- Market Pull : {market_pull_score}/100\\n- Wine Identity : {wine_identity_score}/100\\n- Data Trust : {data_trust_score}/100\\n\\n_Limite : {main_public_caveat}_", "source_requirement": "Chaque score affiche doit avoir source, date, maille et caveat." }, { "key": "scorecard_grid", "label": "Grille scorecards", "format": "markdown", "block": "| KPI | Score | Niveau | Source principale | Limite |\\n|---|---:|---|---|---|\\n| Market Pull | {market_pull_score}/100 | {market_pull_level} | {market_pull_source} | {market_pull_caveat} |\\n| Experience Readiness | {experience_readiness_score}/100 | {experience_readiness_level} | {experience_readiness_source} | {experience_readiness_caveat} |\\n| Wine Identity | {wine_identity_score}/100 | {wine_identity_level} | {wine_identity_source} | {wine_identity_caveat} |\\n| Data Trust | {data_trust_score}/100 | {data_trust_level} | {data_trust_source} | {data_trust_caveat} |", "source_requirement": "Ne pas publier une ligne sans source principale ni limite." }, { "key": "proof_strip", "label": "Bandeau preuves", "format": "markdown", "block": "Preuves : {proof_1_label} ({proof_1_source}), {proof_2_label} ({proof_2_source}), {proof_3_label} ({proof_3_source}).", "source_requirement": "Les preuves doivent être des faits source, pas des interpretations marketing." }, { "key": "executive_summary", "label": "Résumé exécutif", "format": "markdown", "block": "{territory_name} est classé {territory_opportunity_level} pour l oenotourisme. Les meilleurs signaux sont {top_signal_1}, {top_signal_2} et {top_signal_3}. Niveau de confiance data : {data_trust_score}/100.", "source_requirement": "Le niveau de confiance doit rester visible à côté de l opportunité." }, { "key": "why_it_matters", "label": "Pourquoi ça compte", "format": "markdown", "block": "Pourquoi ça compte : {user_need_summary}. Les données permettent de comparer {territory_name} avec {comparison_set}, tout en gardant les limites de maille et de fraicheur visibles.", "source_requirement": "Le besoin utilisateur doit être explicite." }, { "key": "metric_citation", "label": "Citation métrique", "format": "markdown", "block": "{territory_name} obtient {score}/100 sur {kpi_label}, selon Winerix ({source_names}, {source_period}, maille {territory_grain}). Caveat : {public_caveat}.", "source_requirement": "Citation interdite si source_period ou territory_grain manque." }, { "key": "method_note", "label": "Note méthode", "format": "markdown", "block": "Méthode : les scores sont recalculés à la maille {territory_grain} à partir de sources publiques ou documentées. Les comptes sont sommés, les scores composites sont recalculés, et les caveats source sont conservés.", "source_requirement": "Doit rester associée à chaque export public." }, { "key": "source_note", "label": "Note sources", "format": "markdown", "block": "Sources principales : {source_list}. Dernière source critique : {oldest_source_name}, {oldest_source_date}. Statut publication : {publication_status}.", "source_requirement": "Inclure la source la plus ancienne ou la plus fragile." }, { "key": "next_source_action", "label": "Action source suivante", "format": "markdown", "block": "Source à renforcer : {source_gap_label}. Prochaine action : {next_source_action}. Producteur cible : {producer_name}.", "source_requirement": "Ne pas masquer les trous source importants." }, { "key": "caveat_stack", "label": "Pile de caveats", "format": "markdown", "block": "Limites : {caveat_1}; {caveat_2}; {caveat_3}. Ces limites doivent accompagner toute republication du score.", "source_requirement": "Inclure les limites des sources contribuant au score composite." } ], "packages": [ { "key": "one_page_public_profile", "label": "One-page public profile", "audience": "public_page", "blocks": [ "hero", "scorecard_grid", "proof_strip", "source_note", "next_source_action" ], "export_use": "Page web, PDF, observatoire territoire.", "copy_gate": "Les 4 scores principaux ont source, date, maille et caveat." }, { "key": "investor_slide", "label": "Investor slide", "audience": "executive_deck", "blocks": [ "executive_summary", "scorecard_grid", "why_it_matters", "risk_note" ], "export_use": "Slide deck, memo stratégique, comité.", "copy_gate": "Opportunity score et Data Trust visibles ensemble." }, { "key": "sales_brief", "label": "Sales brief", "audience": "sales_crm", "blocks": [ "executive_summary", "proof_strip", "next_source_action", "source_note" ], "export_use": "CRM, email partenaire, note commerciale.", "copy_gate": "Un message court et une prochaine action claire." }, { "key": "citation_kit", "label": "Citation kit", "audience": "media_method", "blocks": [ "metric_citation", "method_note", "source_note", "caveat_stack" ], "export_use": "Article, note méthodo, data room.", "copy_gate": "Aucune citation sans source, période, maille et limite." } ], "checklist": [ { "key": "scores_have_sources", "label": "Scores sourcés", "rule": "Chaque score publié a une source principale et une note source." }, { "key": "trust_next_to_opportunity", "label": "Confiance à côté de l opportunité", "rule": "Data Trust doit apparaître près des scores business." }, { "key": "method_copy_visible", "label": "Méthode visible", "rule": "Le bloc méthode accompagne les exports citables." }, { "key": "source_gap_not_hidden", "label": "Gap source non caché", "rule": "Les limites source critiques ont une prochaine action." }, { "key": "no_fake_value", "label": "Pas de valeur inventée", "rule": "Les placeholders doivent rester visibles tant que les valeurs certifiées ne sont pas injectées." } ], "source_products": [ "reference_territory_kpi_scorecard_pack", "reference_publishable_territory_page_pack", "reference_kpi_copy_pack", "reference_public_footnotes", "reference_trust_badges" ], "publication_caveat": "Ce bundle structure la copie publique. Il ne remplace pas les valeurs certifiées, la validation runtime, ni le calcul réel des scores." }